Mama's Boy MarkEATing

Mama's Boy is one of the most popular restaurants in Athens, with up to a 2 hour wait for Sunday brunch. Their infamous biscuits and breakfast dishes result in countless Instagrams of their food and long lines in which customers are more than happy to wait. Mama's Boy is one of the best local social media marketers, using Instagram as their main marketing platform. Mama's Boy's Instagram is filled with pictures of their famous and photogenic food, many of which are submitted by customers. By using customers' content, Mama's Boy is able to both involve their customers and market in new and different ways. In addition to posting pictures of their normal menu items, Mama's Boy also goes to Instagram to promote their daily and weekly specials. For example, every Tuesday is "Pancake Tuesday", the only day when Mama's Boy serves pancakes, and their Instagram features pancakes with that week's special twist. Additionally, they also post pictures of their menu board and of plates featuring their daily specials to help draw in customers.

 

Due to their success, Mama's Boy recently opened up a second location on Macon Highway. This second location has the same menu as the original location, but is bigger and has more parking (a solution to one of the biggest complaints about the original location). Although the new location is bigger and has been open for a few weeks, there is little evidence of this on their social media. On Instagram, their main platform, Mama's Boy did not post anything notifying followers of their new location. Mama's Boy has also not updated their website to include their new location, leaving customers like myself to wonder where it is and if it is even open yet. Mama's Boy does have a new and separate Facebook page for their Macon Highway location, but it seems as though that is their only acknowledgment of the new location. When I searched for Mama's Boy's new location on Google, I couldn't find any information about where the new location was or when it would open, except for a few outdated articles that were written when they decided to look for a second location. If Mama's Boy wants to have a similar loyal customer base as they do with their Oak Street location, they need to make information about the Macon Highway location easily accessible, and should promote their new location to their customers through Instagram.