It's a Miracle

If you've been on any form of social media lately, I'm sure you've seen the hundreds of posts about UGA Miracle. UGA Miracle raises money throughout the year for Children's Healthcare of Atlanta. This past week, Miracle had their $100 day, where each member of UGA Miracle aims to raise $100 in one day. In the spring, towards Miracle's total reveal at Dance Marathon, news feeds are flooded with people aiming to raise money to achieve their personal goal. In order to achieve these goals, members post on social media encouraging donations. Some of their tactics included Venmo requesting people for donations and offering things in exchange for donations. For example, for a $5 donation, they will change their profile picture to an embarrassing picture from middle school, for $50, they will wear a funny costume to class, etc. Additionally, members post a story of how they got involved in Miracle and pictures of themselves with children from Children's Healthcare of Atlanta, where the donations go.

Instagram stories, Snapchat stories, and Facebook posts blow up whenever there is a goal that needs to be reached. Hundreds of people view each post or story, bringing a huge amount of awareness to this cause. With the recent surge of Venmo, it is now easier than ever to donate to people's totals. In addition to sending Venmos to people's totals, the people raising the money are able to send Venmos to people, usually for little amounts such as $1-$5. By Venmo requesting people for small amounts, the people receiving the Venmo requests are not likely to say no, since it is such a small amount, and requesting a small amount from a lot of people quickly adds up.

I'm not affiliated with UGA Miracle, but it is amazing how social media can promote a cause and raise so much money. Through social media, members of UGA Miracle are able to raise money towards their totals, often even raising their total goal. It also raises a huge amount of awareness for Children's Healthcare, since members are creating so many impressions with all of their followers. If you ask any UGA student, they are sure to know what UGA Miracle is and have seen people trying to raise money for it, which is incredible, especially considering that this is a non-profit and does not have a marketing budget. This is word-of-mouth marketing at its finest, and it is even more impressive and phenomenal that it is bringing awareness and raising money for such an amazing cause.