The Terry College of Business is one of the most accredited programs at UGA. One of the reasons for this is because of Terry's loyal alumni that feel a strong connection to Terry, even if they did not graduate recently. One of the ways Terry maintains this connection is through its social media. Terry uses its social media platforms, specifically Facebook and Instagram, to stay connected and build relationships with Terry students and alumni.
With Terry being in the middle of building the new Business Learning Community, it is important for the members of the Terry community to feel connected to Terry, especially alumni. Since the alumni were not able to experience the new Terry buildings, it is essential for Terry to still make them feel a part of the business school, even though a new era of Terry has begun. One way Terry kept both current students and alumni connected and informed during the construction of the new Business Learning Center is through Facebook and Instagram updates. Every time there was significant progress on any of the new buildings, Terry uploaded a picture to both their Facebook and Instagram profiles. In addition to pictures, Terry's Facebook page posted drone videos, showing aerials of the new BLC, and 360° views of the BLC courtyard to generate excitement.
In addition to keeping members of the business school updated on construction, Terry uses its social media to highlight accomplished alumni and students. On the alumni side, Terry informs students when notable alumni are coming to speak for "Terry Talks". On the student side, Terry posts to notify followers when students win contests such as sales competitions. Additionally, pictures of outstanding students are posted with quotes about how Terry has positively impacted their life or advice for post-grad life.
One thing Terry really prides itself in is the quality of learning the business school provides and the success of their students after graduation. Terry was recently ranked the #14 public business school by U.S. News and World Report. This report also ranks Terry as having the #2 (#1 public) risk management program, #5 (#3 public) real estate program, #12 (#7 public) accounting program, and the #14 (#10 public) MIS program. After graduation, 97% of Terry undergraduate students and 93% of full-time MBA students were employed within 3 months of graduation. Terry posted links to these articles and statistics on their Facebook page, which enabled followers to share and like the post, and therefore increased the post's reach and allowed the article to receive more attention.
Through their social media marketing, The Terry College of Business is able to connect with prospective students, current students, and alumni. By updating their social media regularly, Terry makes all of their members feel like they are a part of the Terry community, regardless of campus, age, or graduation year. The ultimate goal of Terry's social media marketing is to increase loyalty to the Terry College of Business, create a larger network within the Terry community, and promote giving to Terry. Building these relationships with students and alumni through social media makes them feel like they are still part of the Terry family, which builds loyalty and makes alumni more likely to give back to Terry. Ultimately, this all increases Terry's national presence and will make Terry stronger and more successful in years to come.
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