Every few weeks, Chick-fil-a Beechwood will post a week worth of giveaways. For example, yesterday they posted their "Summer Send-Off" offers, which included a different offer for each day. Offers include BOGO milkshakes, BOGO chicken biscuits, and a free drink with the purchase of a breakfast meal. One of their most popular promotions is college night. Every Thursday, CFA Beechwood offers a free entrée or dessert with the purchase of a meal when you show your college ID. If you try to go to CFA on a Thursday night, the line will be out the door and there will inevitably be a wait to get a seat. For such a simple giveaway as a small dessert, CFA is able to draw a huge crowd every Thursday night and increase customer loyalty.
Another popular promotion is receipt night. For receipt night, if you bring your receipt back within a specified period of time, you can receive your same order from receipt night for free. This both increases customer loyalty and encourages customers to make a return visit, which will hopefully prompt another purchase and/or prompt more visits to CFA Beechwood. All of these promotions are posted on CFA Beechwood's Instagram account which is updated daily, and also features photos of their employees and menu items around meal times to put CFA in their followers' minds when they're thinking about where to eat.
On their Facebook page, CFA Beechwood posts all of their promotions featured on Instagram, and in addition, posts videos of their staff, new food truck, and posts contests where followers can win free CFA. They also allow customers to RSVP to their events such as college night and breakfast for dinner in order to promote the event and encourage people's friends to go to the events as well. On game day, CFA's Facebook page wishes everyone a happy game day with a picture of CFA food to remind customers to come into CFA before or after the game, or use their catering trays for tailgates. At the game, CFA updates customers on where the CFA food truck will be in relation to the game and where CFA will be sold once customers get into the game.
Chick-fil-a Beechwood is one of the best restaurants, and businesses in general, that I have ever been to. Their marketing team ensures that their followers on Instagram and Facebook are kept informed about their various promotions and offers to increase store traffic, and ultimately, revenue. CFA Beechwood has some of the most loyal customers I have ever seen, which is due to a perfect mix of efficiency, customer service, and social media interaction with their customers.
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